{"id":137,"date":"2022-04-24T13:47:35","date_gmt":"2022-04-24T13:47:35","guid":{"rendered":"https:\/\/sgtic.bj\/?p=137"},"modified":"2022-04-28T15:12:38","modified_gmt":"2022-04-28T15:12:38","slug":"le-referencement-dun-site","status":"publish","type":"post","link":"http:\/\/sgtic.bj\/le-referencement-dun-site\/","title":{"rendered":"LE REFERENCEMENT D&rsquo;UN SITE WEB"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone wp-image-138 alignleft\" src=\"http:\/\/sgtic.bj\/wp-content\/uploads\/2022\/04\/SEO-SEA-300x134.jpg\" alt=\"\" width=\"479\" height=\"214\" srcset=\"http:\/\/sgtic.bj\/wp-content\/uploads\/2022\/04\/SEO-SEA-300x134.jpg 300w, http:\/\/sgtic.bj\/wp-content\/uploads\/2022\/04\/SEO-SEA.jpg 337w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong><u>LE REFERENCEMENT D\u2019UN SITE<\/u><\/strong><\/p>\n<p style=\"text-align: left;\"><strong>I-QU\u2019EST-CE QUE LE REFERENCEMENT\u00a0?<\/strong><\/p>\n<p style=\"text-align: left;\">Sur internet, le terme r\u00e9f\u00e9rencement a \u00e9t\u00e9 repris pour d\u00e9finir l\u2019action d\u2019inscrire un site sur un moteur de recherche ou un annuaire. Le\u00a0<strong>r\u00e9f\u00e9rencement internet<\/strong>\u00a0ne se limite pas qu\u2019aux sites ou aux pages web. On peut en effet \u00a0r\u00e9f\u00e9rencer \u00e9galement des images, des documents (.doc, .pdf, .rar..), des vid\u00e9os, des produits, des lieux ou encore des applications.<\/p>\n<p style=\"text-align: left;\"><strong>II- LES TYPES DE REFEREMENT<\/strong><\/p>\n<p style=\"text-align: left;\">Il existe deux types de r\u00e9f\u00e9rencement qui sont\u00a0:<\/p>\n<p style=\"text-align: left;\">Le r\u00e9f\u00e9rencement <strong>SEA <\/strong>qui est sponsoris\u00e9 c\u2019est-\u00e0-dire payant et le r\u00e9f\u00e9rencement <strong>SEO<\/strong> qui est un r\u00e9f\u00e9rencement naturel ou organique. Ces deux pratiques ne r\u00e9pondent pas aux m\u00eames r\u00e8gles ni aux m\u00eames besoins.<\/p>\n<p style=\"text-align: left;\">Une strat\u00e9gie de r\u00e9f\u00e9rencement pour un site internet peut se faire uniquement sur la base du r\u00e9f\u00e9rencement naturel <strong>SEO<\/strong> ou peut combiner les deux pratiques si besoin. Par contre une strat\u00e9gie de r\u00e9f\u00e9rencement n\u2019intervenant que sur la technique du r\u00e9f\u00e9rencement payant n\u2019est pas viable \u00e0 long terme. Ainsi, le r\u00e9f\u00e9rencement naturel est indispensable pour la r\u00e9ussite et l\u2019efficacit\u00e9 de votre site internet.<\/p>\n<p style=\"text-align: left;\">Nous allons d\u00e9tailler les deux types de r\u00e9f\u00e9rencement web en d\u00e9veloppant cependant plus en d\u00e9tails le r\u00e9f\u00e9rencement naturel : plus important, plus vaste et plus complexe.<\/p>\n<p style=\"text-align: left;\"><strong>III- TECHNIQUE D\u2019UN BON REFECEMENT<\/strong><\/p>\n<p style=\"text-align: left;\">Pour effectuer un bon r\u00e9f\u00e9rencement, l\u2019int\u00e9ress\u00e9 doit\u00a0:<\/p>\n<p style=\"text-align: left;\">R\u00e9alisez un audit\u00a0SEO\u00a0de votre site web, c\u2019est-\u00e0 dire qu\u2019il doit faire un r\u00e9f\u00e9rencement payant. Il doit aussi choisir bien les mots-cl\u00e9s utilis\u00e9s. Il faut aussi optimiser le contenu interne de vos pages et augmenter la notori\u00e9t\u00e9 de vos pages.<\/p>\n<p style=\"text-align: left;\">Pour le faire, il se peut que le d\u00e9veloppeur d\u00e9veloppe une\u00a0bonne\u00a0strat\u00e9gie de netlinking et rendre meilleure l&rsquo;exp\u00e9rience utilisateur.<\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; LE REFERENCEMENT D\u2019UN SITE I-QU\u2019EST-CE QUE LE REFERENCEMENT\u00a0? Sur internet, le terme r\u00e9f\u00e9rencement a \u00e9t\u00e9 repris pour d\u00e9finir l\u2019action d\u2019inscrire un site sur un moteur de recherche ou un annuaire. Le\u00a0r\u00e9f\u00e9rencement internet\u00a0ne se limite pas qu\u2019aux sites ou aux pages web. On peut en effet \u00a0r\u00e9f\u00e9rencer \u00e9galement des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LE REFERENCEMENT D&#039;UN SITE WEB -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/sgtic.bj\/le-referencement-dun-site\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE REFERENCEMENT D&#039;UN SITE WEB -\" \/>\n<meta property=\"og:description\" content=\"&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; LE REFERENCEMENT D\u2019UN SITE I-QU\u2019EST-CE QUE LE REFERENCEMENT\u00a0? Sur internet, le terme r\u00e9f\u00e9rencement a \u00e9t\u00e9 repris pour d\u00e9finir l\u2019action d\u2019inscrire un site sur un moteur de recherche ou un annuaire. Le\u00a0r\u00e9f\u00e9rencement internet\u00a0ne se limite pas qu\u2019aux sites ou aux pages web. On peut en effet \u00a0r\u00e9f\u00e9rencer \u00e9galement des [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/sgtic.bj\/le-referencement-dun-site\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-24T13:47:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T15:12:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/sgtic.bj\/wp-content\/uploads\/2022\/04\/img-wp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"637\" \/>\n\t<meta property=\"og:image:height\" content=\"439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"notrewebsite\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"notrewebsite\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/sgtic.bj\/le-referencement-dun-site\/\",\"url\":\"http:\/\/sgtic.bj\/le-referencement-dun-site\/\",\"name\":\"LE REFERENCEMENT D'UN SITE WEB -\",\"isPartOf\":{\"@id\":\"http:\/\/sgtic.bj\/#website\"},\"datePublished\":\"2022-04-24T13:47:35+00:00\",\"dateModified\":\"2022-04-28T15:12:38+00:00\",\"author\":{\"@id\":\"http:\/\/sgtic.bj\/#\/schema\/person\/fc9df2800d4ee7a0ed325e96c50c6522\"},\"breadcrumb\":{\"@id\":\"http:\/\/sgtic.bj\/le-referencement-dun-site\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/sgtic.bj\/le-referencement-dun-site\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/sgtic.bj\/le-referencement-dun-site\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/sgtic.bj\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LE REFERENCEMENT D&rsquo;UN SITE WEB\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/sgtic.bj\/#website\",\"url\":\"http:\/\/sgtic.bj\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/sgtic.bj\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/sgtic.bj\/#\/schema\/person\/fc9df2800d4ee7a0ed325e96c50c6522\",\"name\":\"notrewebsite\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\/\/sgtic.bj\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/60949537f215e14ef8093e9c4312116a?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/0.gravatar.com\/avatar\/60949537f215e14ef8093e9c4312116a?s=96&d=mm&r=g\",\"caption\":\"notrewebsite\"},\"url\":\"http:\/\/sgtic.bj\/author\/notrewebsite\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LE REFERENCEMENT D'UN SITE WEB -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/sgtic.bj\/le-referencement-dun-site\/","og_locale":"fr_FR","og_type":"article","og_title":"LE REFERENCEMENT D'UN SITE WEB -","og_description":"&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; LE REFERENCEMENT D\u2019UN SITE I-QU\u2019EST-CE QUE LE REFERENCEMENT\u00a0? Sur internet, le terme r\u00e9f\u00e9rencement a \u00e9t\u00e9 repris pour d\u00e9finir l\u2019action d\u2019inscrire un site sur un moteur de recherche ou un annuaire. Le\u00a0r\u00e9f\u00e9rencement internet\u00a0ne se limite pas qu\u2019aux sites ou aux pages web. On peut en effet \u00a0r\u00e9f\u00e9rencer \u00e9galement des [&hellip;]","og_url":"http:\/\/sgtic.bj\/le-referencement-dun-site\/","article_published_time":"2022-04-24T13:47:35+00:00","article_modified_time":"2022-04-28T15:12:38+00:00","og_image":[{"width":637,"height":439,"url":"http:\/\/sgtic.bj\/wp-content\/uploads\/2022\/04\/img-wp.png","type":"image\/png"}],"author":"notrewebsite","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"notrewebsite","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/sgtic.bj\/le-referencement-dun-site\/","url":"http:\/\/sgtic.bj\/le-referencement-dun-site\/","name":"LE REFERENCEMENT D'UN SITE WEB -","isPartOf":{"@id":"http:\/\/sgtic.bj\/#website"},"datePublished":"2022-04-24T13:47:35+00:00","dateModified":"2022-04-28T15:12:38+00:00","author":{"@id":"http:\/\/sgtic.bj\/#\/schema\/person\/fc9df2800d4ee7a0ed325e96c50c6522"},"breadcrumb":{"@id":"http:\/\/sgtic.bj\/le-referencement-dun-site\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/sgtic.bj\/le-referencement-dun-site\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/sgtic.bj\/le-referencement-dun-site\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/sgtic.bj\/"},{"@type":"ListItem","position":2,"name":"LE REFERENCEMENT D&rsquo;UN SITE WEB"}]},{"@type":"WebSite","@id":"http:\/\/sgtic.bj\/#website","url":"http:\/\/sgtic.bj\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/sgtic.bj\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/sgtic.bj\/#\/schema\/person\/fc9df2800d4ee7a0ed325e96c50c6522","name":"notrewebsite","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/sgtic.bj\/#\/schema\/person\/image\/","url":"http:\/\/0.gravatar.com\/avatar\/60949537f215e14ef8093e9c4312116a?s=96&d=mm&r=g","contentUrl":"http:\/\/0.gravatar.com\/avatar\/60949537f215e14ef8093e9c4312116a?s=96&d=mm&r=g","caption":"notrewebsite"},"url":"http:\/\/sgtic.bj\/author\/notrewebsite\/"}]}},"_links":{"self":[{"href":"http:\/\/sgtic.bj\/wp-json\/wp\/v2\/posts\/137"}],"collection":[{"href":"http:\/\/sgtic.bj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/sgtic.bj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/sgtic.bj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/sgtic.bj\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":5,"href":"http:\/\/sgtic.bj\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":160,"href":"http:\/\/sgtic.bj\/wp-json\/wp\/v2\/posts\/137\/revisions\/160"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/sgtic.bj\/wp-json\/wp\/v2\/media\/159"}],"wp:attachment":[{"href":"http:\/\/sgtic.bj\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/sgtic.bj\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/sgtic.bj\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}